Optimizing sites is what every internet marketer needs to get to the biggest crowd ever. It doesn’t matter what product you are marketing, SEO is one of the basics if at all success is your thing. Over the years as vendors have been migrating to the online services, SEO has grown in popularity. You perhaps have heard of it by now. It’s the kind of makeup you make on your site to make it look attractive to the search engines and most importantly, your audience. It includes enhancing every single detail on your web pages.
Content marketing on the other hand is the art of developing quality on-page content that keep the audience reading. It’s where you provide your prospects with content around your line of work and in the process include some calls of action. You try show them what is happening in your industry including the advancements and challenges. You can then show them how you can help them deal with what is challenging out there. This is by providing effective products or services that work in the modern times.
These two don’t come together? That’s kind of a problem
Every article you read keep separating content marketing and SEO. The masses understand the two to be completely different. That’s where the problem come in. The two have so much in common. Just like two lovers. The only solution is to have them married forever. Take the example of SEO. Content marketing is one of the essential features of optimizing your site. It makes your site known according to your brand. For content marketing to be successful, you have to do the SEO bit of it to attract traffic. It is obvious that when you mention content marketing, SEO comes in without saying. The vice versa is also true. Atlanta SEO firms understand this for sure.
What keeps them apart?
Content marketing and SEO only overlap. That means there are differences between. One is not exactly as the other; they only rely on each other heavily.
First, SEO is technical in nature. That’s what the SEO firms in Atlanta do. Again, optimizing sites is a bit narrow compared to the broad content marketing. There are techniques used to optimize sites. Without these techniques, content marketing will be a failure. In a way, we are trying to differentiate the two; but we can’t completely achieve that.
How to bring them together
You are not the one to bring SEO close to content marketing. It’s automatic. Just like different magnet poles which will live to attract. It is common sense to understand that you don’t optimize a page without use of content. What will you be optimizing in the first place. Content marketing comes first with quality articles, blogs, keywords and catchy words. In general, SEO sets the pace and specifies what is right for a site content and then content marketing provides that.
In conclusion, take content marketing and SEO as two forces within one rather than two different components altogether.